Important strategic philosophies and practices guide Marketing planning, efforts and/or Marketing relationships. Here are a few examples, including the Nine P’s/9P’s©:
I own a copyright for this concept, the Nine P’s/9 P’s©, which augments, improves and enhances the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy:
Advertising is structured and composed impersonal communication of information, usually paid for and usually persuasive in nature, about products (goods, services) and ideas by identified sponsors through various media.
Branding is a marketing function that identifies products (goods and services) and their source, and differentiates them from all other products.