9p's of marketing

Larry’s Teaching Credentials

For more than 35 years as a strategic marketing, advertising and media professional, Larry has also taught in undergraduate and graduate programs at:

  • The University of Southern California (USC Annenberg School for Communication and Journalism, and Marshall School of Business)
  • California State University, Northridge (CSUN)
  • Loyola Marymount
  • The Advertising Center
  • Pepperdine University (graduate level, five different campuses).
  • He has also been a guest lecturer at UCLA, Graduate School of Television, Film and Digital Media, “Trends in Television and Emergence of Multiplatform Media,” and USC Marshall School of Business.

He has received the California State University Ambassadors’ “Polished Apple Award” (2006 and 2008) for teaching, mentoring and inspiring students, the USC Parents’ Association Outstanding Teaching and Mentoring Award (2006), and received the Outstanding Citizen Award (1993) from the Los Angeles City Council.

Marketing Words graphic

Larry’s courses have included:

  • MBAM 659 and MBAM 660: Business Strategies Development, Execution and Implementation (Final, capstone classes in the MBA program at Pepperdine)
  • MBFE 658: Strategic Marketing
  • MKT 653: Integrated Marketing Communications (IMC)
  • MBAM 619: Business Strategies and Implementation
  • COMM 542: Business Strategies for Entertainment and Communication Companies
  • COMM 541: Integrated Media and Communication Strategies
  • GSBA 528: Marketing Management
  • MKT 440: Integrated Marketing Communications
  • JOUR 340: Introduction to Advertising
  • BUS 307: Marketing Management
  • MKT 304: Marketing Management
  • MKT 100: Conceptual Foundations of American Enterprise

Frequent guest lecturer in Marketing, Consumer Behavior, Advertising, Business Strategies and Global Marketing & Media:

  • UCLA, Graduate School of Television, Film and Digital Media, “Trends in Television and Emergence of Multiplatform Media”
  • Cal Lutheran, Orange Coast College, Advertising Center
  • Pepperdine University’s Center for Communication and Business
  • USC Marshall » Lloyd Greif Center for Entrepreneurial Studies program, and Marshall School of Business
  • USC Dornsife College of Letters, Arts & Sciences, “Principles of Consumer Psychology,” in the Master’s Human Behavior program

Have conducted Marketing and Business Strategies Classes/Seminars/Webinars in USA, China, Hong Kong, Cuba and on the web. The classes, seminars and webinars:

  • “Power Marketing & Advertising: Planning, Developing and Executing Global Strategies,” Shanghai, China, 2004
  • “Effective & Efficient Marketing, Strategies & Promotions,” California Small Business Success Conferences, Pasadena Conference Center, May 2007
  • “Best Global Marketing Tips, Techniques & Tactics for Marketing Executives in 2011”
  • “Cuba: Insights, Keys and Observations in its Marketing and Advertising” in 2012
  • “Understanding Branding, Blending Push & Pull Strategies, with Integrated and Global Communication Examples”
  • “Global Marketing & Advertising, including Planning, Tips, Tactics and Best Practices.”
  • “Marketing, Branding, Promotion, Advertising, Push & Pull, Integrated Communication & Global Examples,” for American Marketing Association (AMA), CSUN chapter, 2012
  • “Getting an Interview. Landing a Job. Practical, Insightful, Timely Advice and Counsel,” for American Marketing Association (AMA), CSUN chapter, 2013
  • “What You Don’t Know About Marketing & Advertising Can Burn You,” sponsored by the Business Law Society at Southwestern School of Law, 2014
  • “For Experts or Potential Experts: Marketing is Bigger Than Just Advertising, With the Nine P’s of Marketing” at FEWA (Forensic Expert Witness Association) Annual Conference, Courses and Symposium, Expert Witness Marketing & Business Development Summit, April 2015

Londre presented “Practical Business Insights into Marketing. It’s more than just Advertising.
Really, with the Nine P’s of marketing” to the Westchester Rotary in October 2014.

Since 2012, Larry Steven Londre volunteering again at Foshay Tech Academy. Be back again in 2015.

Presenting “Planning. Nine P’s of Marketing.
Research. Good Ads, Bad Ads, Creativity & Sales,” January, 2014


Examples: What is Marketing? What is Advertising? Sales Promotion?
I do presentations explaining the differences. Problem solving.


“Confusion between Marketing & Advertising: What is Marketing?
Advertising? Use of Media and Social Media. Plenty of Examples” at UCLA’s Graduate class,
Television & New Media: Business and Legal Issues, 2014; at Loyola Law School, 2014.