9p's of marketing

Larry Steven Londre

For 40+ years, he has taught and presented the Nine/9P’s/4P’s of Marketing at many
colleges and universities including undergraduate and graduate programs at:

Larry Steven
  • The University of Southern California Annenberg School for Communication and Journalism, Marshall School of Business, and others
  • California State University, Northridge, (CSUN)
  • Loyola Marymount
  • Pepperdine University’s (five different campuses) Center for Communication and Business, including MBA capstone class and Advertising capstone class
  • UCLA School of Television, Film and Digital Media
  • American Marketing Association chapters
  • California Lutheran University (CLU)
  • Orange Coast College
  • Advertising Center
  • USC Marshall » Lloyd Greif Center for Entrepreneurial Studies program
  • USC Dornsife College of Letters, Arts & Sciences, “Principles of Consumer Psychology,” in the Master’s Human Behavior program
  • FEWA (Forensic Expert Witness Association)
  • USC Gould School of Law Alumni Association
  • UCLA School of Law
  • Southwestern School of Law
  • Loyola Law School
  • Growth Consultants & Leading Grow Wise Forums/STAR Business Consulting, Inc. Top Line Revenue Group

Inspiring Brand Loyalty

Companies do not get potential users or customers to try a product by convincing them to love their brand. You get them to love a brand by convincing them to try and use the product or service.

Be sure the company is taking good care of their customers (People), and having the right Planning and targeting (People), the right Product, right Place or distribution, right Price, right Promotion, right Partners, right Presentation, with the right amount of Passion.

As Management guru Peter F. Drucker once said:

"The aim of Marketing is to know and understand the customer so well that the product or service fits him (her/it) and sells itself."